Our mission was to create a global brand identity for Heritage Festivals that would position the company as the industry leader by developing, packaging and disseminating information to the company's target markets. We helped Heritage establish a quality, consistent image for its marketing package, from direct mail brochures and postcards to catalogs and programs. We were asked to accompany performing groups to events to take photographs and interview music directors. We worked hand-in-hand with the in-house staff to help plan, create, and implement a successful marketing program that enabled Heritage Festivals to grow its business from 3 festivals a year to 110 events per year.